Big Data in Marketing

Discover the core conceptual frameworks and practical tools you need to manage, analyze, and activate existing and emerging data streams to elevate your marketing campaigns.     



Download brochure


Enroll

Big Data in Marketing Landing cartel

Sign up now with early-enrollment pricing—10% tuition reduction available only until October 25, 2022


Download brochure

About the Course

Our eight-week Big Data in Marketing course will equip you with core conceptual frameworks and practical tools for exploring, managing, analyzing, and activating existing and emerging streams of data.

You will learn to:

You will be able to:

Request for Information

Career Outlook

Big data serves as the conduit through which marketers can establish closer proximity to consumers. By amassing and analyzing swathes of data, marketers are afforded a deeper look into customers’ patterns—knowledge that was previously out of reach. In the last few years, 90% of all the data that currently exists was created. The big data explosion has led to new approaches to marketing research and strategy. Diverse positions abound within this rapidly evolving field, especially in digital marketing, e-commerce, and multichannel marketing.

$

61

k

The average base salary for a marketing data analyst in the United States 

2.5 quintillion

The number of bytes of data that are created daily 

19%

The anticipated growth in marketing research analysis positions from 2021 to 2031

Potential Big Data-Driven Roles in Marketing

Meet Your Instructors

Edward Ramsey
Edward RamseyBSc; Big Data in Marketing, the University of Chicago Read More
Read more

Edward Ramsey, founder and principal consultant of 444 Ignite, has over twenty-five years of experience in advertising, media, and marketing services. As a senior executive at a multibillion-dollar marketing services company, Ramsey leads enterprise initiatives to innovate services, grow revenue, build new technologies, and drive business transformation. Moreover, he successfully delivers analytics applications at scale, drives advertising and marketing performance, and makes business impact—monetizing new data products and growing incremental revenue. Ramsey has spent the last seven years leading digital transformation initiatives, including ad tech merger and acquisition (M&A) activity, launching new data products, integrating new digital channels, and expanding analytics capabilities and services.
His experience consulting with the Top 100 advertisers enables him to leverage insights and expertise available to only a few in this space. Because of his deep domain knowledge, he has been sought out to speak at industry events and published in several industry publications.

img entrance U-Chicago

Do you have questions?


Visit the program outline

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.

Ilustración de la Universidad de Chicago

Register for Big Data in Marketing

Are you ready to take a leap forward and immerse yourself
in a new learning experience? Click the button below to
register online or schedule a call to request more information.
Enroll now and gain valuable knowledge and skills that will
take your career to the next level.


Download brochure


Enroll


Ⓒ 2022 The University of Chicago

Leave a Reply

Your email address will not be published. Required fields are marked *