Big Data in Marketing
Discover the core conceptual frameworks and practical tools you need to manage, analyze, and activate existing and emerging data streams to elevate your marketing campaigns.
- Start Date: December 5, 2022
- Online learning with live, interactive sessions
- Tuition: USD $2,500
- English, and Spanish
Sign up now with early-enrollment pricing—10% tuition reduction available only until October 25, 2022
About the Course
Our eight-week Big Data in Marketing course will equip you with core conceptual frameworks and practical tools for exploring, managing, analyzing, and activating existing and emerging streams of data.
You will learn to:
- Identify and evaluate various types of marketing data, including emerging sources and attributes.
- Align marketing data strategy with key business goals and develop KPIs to assess business impact.
- Explain how marketing data can be utilized to address company-specific use cases and business objectives.
- Evaluate data governance standards for consumer consent compliance and regulation.
You will be able to:
- Deploy strategic alignment and actions to accelerate company strategy.
- Leverage your knowledge of the marketing data ecosystem to amplify strategy and support use cases.
- Identify and develop strategic inputs into a marketing data strategy and plan.
- Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network.
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Career Outlook
Big data serves as the conduit through which marketers can establish closer proximity to consumers. By amassing and analyzing swathes of data, marketers are afforded a deeper look into customers’ patterns—knowledge that was previously out of reach. In the last few years, 90% of all the data that currently exists was created. The big data explosion has led to new approaches to marketing research and strategy. Diverse positions abound within this rapidly evolving field, especially in digital marketing, e-commerce, and multichannel marketing.
$
61
k
The average base salary for a marketing data analyst in the United States
2.5 quintillion
The number of bytes of data that are created daily
19%
The anticipated growth in marketing research analysis positions from 2021 to 2031
Potential Big Data-Driven Roles in Marketing
- Big Data Engineer
- Big Data Marketing Manager
- Business Intelligence Analyst
- Chief Marketing Officer
- CRO Specialist
- Customer Insights Analyst
- Digital Marketing Director
- Digital Marketing Engineer
- Growth Marketer
- Marketing Data Analyst
- Marketing Research Analyst
- Marketing Strategy Planner
- Pay-Per-Click (PPC) Manager
- SEO Specialist
Meet Your Instructors
Edward RamseyBSc; Big Data in Marketing, the University of Chicago Read More
Read more
Edward Ramsey, founder and principal consultant of 444 Ignite, has over twenty-five years of experience in advertising, media, and marketing services. As a senior executive at a multibillion-dollar marketing services company, Ramsey leads enterprise initiatives to innovate services, grow revenue, build new technologies, and drive business transformation. Moreover, he successfully delivers analytics applications at scale, drives advertising and marketing performance, and makes business impact—monetizing new data products and growing incremental revenue. Ramsey has spent the last seven years leading digital transformation initiatives, including ad tech merger and acquisition (M&A) activity, launching new data products, integrating new digital channels, and expanding analytics capabilities and services.
His experience consulting with the Top 100 advertisers enables him to leverage insights and expertise available to only a few in this space. Because of his deep domain knowledge, he has been sought out to speak at industry events and published in several industry publications.
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The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
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