PROFESSIONAL EDUCATION

Data-Driven Content Marketing

Engage audiences, build trust, amplify brand reach, and drive action

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After completing the course, you will be able to:

After completing the course, you will be able to:

  1. Explain the advantages of content marketing over other types of marketing

  2. Understand which business objectives can be supported by a content marketing strategy

  3. Connect all components of content marketing to create a coherent content marketing strategy

  4. Atomize a larger piece of content into several small pieces of content

  5. Select appropriate content pillars for your strategy

  6. Choose the right channel tactics for your brand objectives, your audience behaviors, and your team’s bandwidth

Program Modules

Our Approach to Online Learning

Flexible

Make the most of your time with a modality that lets you study and complete coursework at your own pace. If you are unable to attend webinars or live sessions, you can access them later.

Interactive

Our interactive content includes videos from instructors at the University of Chicago and visual and graphic materials that provide real-life examples.

Personalized

The instructional assistant—a subject matter expert—will accompany you on your journey through the content, answering your questions and providing feedback on your work.

Meet Your Instructors

UCH Faculty Tracy Samantha Goodheart
Tracy Samantha Goodheart, MSc

Founder of Socially Authentic

Unique Program Features

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Live Sessions
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World-Class Instructors
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Hands-On Learning
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International Networking

This course is an excellent fit for:

  • Marketing professionals looking to generate quality content based on data to get the best out of their campaigns

  • Marketing practioners who want to grow into a leadership role

  • Managers seeking creative, cost-effective ways to reach target audiences and boost marketing

Home to 99 affiliated Nobel laureates, UChicago is where learners turn ideas into impact.

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