Marketing Analytics for Leaders
While many marketing teams invest heavily in analytics, few get the results they expect. Learn the language of data analytics and improve how you implement data.
- Start Date: February 20, 2023
- Online learning with live, interactive sessions
- Tuition: USD $2,500
- English, Spanish, and Portuguese
- 3.8 Continuing Education Units (CEUs)
Sign up now with early-enrollment pricing—10% tuition reduction available only until October 25, 2022
About the Course
Our eight-week course focuses on core aspects of marketing analytics, types of data, modeling and collection, tests and models, delving into customer data, data storytelling, building a data-driven culture, and the future of data analytics.
You will learn to:
- Understand the core principles of data analytics and the connection with marketing strategies.
- Leverage data to create strategic competitive advantages.
- Apply data-driven strategies to lead marketing and organizational initiatives.
- Improve understanding of customers through analysis and insights.
- Communicate and act on results through data storytelling.
- Find, extract, organize, and describe data to support decision-making.
You will be able to:
- Apply your new skills and tools to review and analyze data.
- Leverage data to improve marketing and financial results.
- Present strategic recommendations on positioning, pricing, and target audiences to drive growth.
- Play an active role in creating a data-driven culture for your organization.
- Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network.
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Career Outlook
$
141
k
The median pay for advertising, promotions, and marketing managers in the US
#9
The ranking of Market Research Analyst in US News and World Report’s 2021 Best Business Jobs
14%
The CAGR of the marketing analytics market over the next five years
Potential Job Titles for Marketing Analytics Professionals
- Account Manager
- Advertising Manager
- Business Analyst
- Business Development Analyst
- Digital Brand Manager
- Digital Marketing Analyst
- Market Research Analyst
- Marketing Analyst
- Marketing Data Analyst
- Marketing Manager
- Promotions Manager
Meet Your Instructors
Bridget Sheahan, CFAVP OF ANALYTICS AND INSIGHTS, VERICAST Read More
Read more
Bridget Sheahan works as the VP of Analytics and Insights at Vericast, a global media and marketing services company. Her role entails leading the analytics services, data innovation, and data science teams. Prior to this role at Vericast, Bridget held a number of analytics-related positions, including serving as executive director of Client Analytics, and before joining Vericast, she held numerous analytics roles at multi-unit US corporations.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
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Enroll now and gain valuable knowledge and skills that will
take your career to the next level.
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